As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay ...

Korean beer brand Cass launched a new brand platform called ‘Squeeze More Joy’ to invite Koreans to “find humour and refreshment” in life’s unexpected moments. The platform is centered by Lemon Man, a ...

WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and ...

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet ...

Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role ...

Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from ...

The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for ...