OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

Accenture has announced plans to acquire Yumemi, a leading digital services and products provider headquartered in Japan.

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

We've all been there: dialling a customer service number with high hopes of speaking to a real person, only to find ourselves trapped in an automated labyrinth. You're shuffled around, stuck on hold ...

Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly unique: well-crafted coffee.